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Brand Security
We at vasant labels are glad to inform that we now have made a unique method to secure a brand our brand security method give the power to the end user to verify if the product is a genuine or a fake. Most of the well established premium brands have the problem of counterfeit. And to resolve this problem they either use holograms or some sort of high end security product such as rfid. Although holograms are used in the industry as a tool to tackle counterfeiter they can also be copied and the difference in the original and the copied hologram is so little that it is virtually impossible for the the end user to differentiate between a genuine or a fake. More over hologram is viewed in a particular angle of light and often misses to be seen if the hologram is a genuine by end users. Yes it does allow the brand inspector to know that their hologram has been copied but this verification is possible by high end instruments and it is virtually impossible for end user to know if their product is genuine or a fake
As the resultant the end buyer purchases a low quality product and the image of the brand is at the risk and the brand looses the revenue against the counterfeit. The high end products like rfid are either costly or are secure until the counterfeiter has not been able to crack through the technology. Again these tools would never allow the end user to know if the product is a genuine or a fake as they are used for theft security at superstores.
A brand generally get some of the manufacturing process outsourced and many a times these places of outsourcing become the source of counterfeits . our system would allow a unique way to check and crush these types of counterfeits
Our system works in a unique way to provide security to the products. We provide the security by the means of sms service or a qr code through a website or both .We provide a 16 digit unique identification number. Again we have a choice for the end user to have a predictable number or a non predictable number for the product. A non predictable or a random number is more secure as it becomes unpredictable for the outsourcing partner to know the next number and the outsourcing partner could not generate this number; the predictable system is used when the production is carried in house and the security is required from a counterfeiter that is not an outsourcing partner Each and every product of the brand can be given such a different number. This number can be provided to you in the form or sticker or paper tag which can be attached on the product this would also have a the details of the response mobile number. We shall maintain the database of each and every number so when the end user wishes to verify if the product is genuine or a fake he just needs to type the unique number and send the sms to the response mobile number and within seconds the sender shall receive a second sms saying the product is a genuine or a fake we suggest this security method for products that are sold in India
the second method involves a qr code which does not even requires a end user to type in any thing he just needs to scan the qr code with the new generation mobile phones like i-phone, Samsung or htc or blackberry can download a applet that scans the 2d barcode or a qr code; Scanning a qr code would directly link them to our website which would show the description of the product with the scan image of the hang tag or sticker in hand this would then register the product on a next click. Within a moment the sender shall get a message of the product being genuine or a duplicate we suggest this security method for products that are sold overseas as well as in India
In addition to unique identification number our software would also allow to print variable data ( eg. price, size, quantity, color or any other description) on the paper sticker of the hang tags made of paper. This is the variable data that the brand generally has it in some form in their data base of their system either in the stocks or purchase ordering system we can convert the softcopy or the reports in the labels and we can also print this variable data along with the unique id code on any of the above discussed media.
Any brand protection system has to be designed in such a way that it should be ahead of the smart counterfeiters and our systems are protected by the counterfeiters in the following ways 1) the 16 digit number provided to a brand could be a sequential or a non sequential if it is not in a sequential format ( so it doesn’t allow prediction of the next number and all the product are secure) 2) Our system wont just provided that detail that the product is genuine or fake it would also give the details of the product that the customer (end buyer) has purchased. We provide 120 characters for the description of the product. This would also give the product brand name in the details that are printed on the label itself. These additional checks ensure good brand security 3) the concept of providing the brand security on a hang tags is itself unique. It is traditionally taught that the brand security can be offered in some sort of sticker only. 4) If a counterfeiter would like to duplicate the product he would require a numbers that our system has provided since they are not in sequence it would be the first hurdle. Even if the counterfeiter doesn’t give up and would make a multiplication of one number the system would allow the first product ( genuine or a counterfeiters one ) to be scanned and given consent of ok the next product with the same number would be rejected this would mean that although the first product from a counterfeiter or the brands product has passed the check the next same numbers would fail the check and the rest of the products of the counterfeiter would be useless. 5) With the sms and internet service so cheap in India this is very convenient for the end customer to use the service 6) Our system would allow the brand to verify his product on a retail shop floor. If the brand find the product is not up to the mark from his supplier walking on the retail shop floor and using the same 16 digit number with an additional password the brand can find additional details that the brand has provided at the time of ordering the product such as the vendor who has ordered and the factory that these goods have been dispatched. This facility would not mark the number as a used number. 7) Our brand security would not just work in India it can work in any country (but the laws regarding the sms have to be studied ) but for making it work in other countries the brand would have get a mobile number from that country they would have to incur the cost of the response mobile number setup and the cost of sending the sms back to the customer, and maintaining the system working. However if the security is required only in the web based system then this would not be of any problem amd it could be done without any investment or maintenance to the brand using smart phones.
Concluding it can provide utmost security to a brand especially lifesaving drugs whose duplication may cost life.
We shall maintain the database of each and every number so when the end user wishes to verify if the product is genuine or a duplicate he just needs to type the unique number and send the sms to the response mobile number the new generation mobile phones like i-phone , download a applet that scans the 2d bar code , give the number that can be sent by an sms and within seconds the sender shall receive a second sms saying the product is a genuine or a duplicate along with the details that are printed on the product.
In addition to unique identification number our software would also allow to print variable data on the paper sticker of the hang tags made of paperThis is the variable data that the brand generally has it in some form in their data base of their system either in the stocks or purchase ordering system we can convert the softcopy or the reports in the labels and we can also print this variable data along with the unique id code on any of the above discussed media.
Any brand protection system has to be designed in such a way that it should be ahead of the smart counteritters and our systems are protected by the counterfeiters in the following ways
1) The 16 digit number provided to a brand is not in a sequential format , so it doesn’t allow prediction of the next number and all the product are secure.
2) Our system wont just provided that detail that the product is genuine or duplicate it would also give the details of the product that the customer , end buyer has purchased. We provide 120 characters for the description of the product. This would also give the product brand name in the details that are printed on the label itself. These additional checks ensure good brand security.
3) The concept of providing the brand security on a hang tags is itself unique, It is traditionally taught that the brand security can be offered in some sort of sticker only. We are open to discuss the possibility of use of other type of media to ensure safety of the product.
4) If a counterfeiter would like to duplicate the product he would require a numbers that our system has provided since they are not in sequence it would be the first hurdle. Even if the counterfeiter doesn’t give up and would make a multiplication of one number the system would allow the first product genuine or a counterfeiters one to be scanned and given consent of ok the next product with the same number would be rejected this would mean that although the first product With the sms service so cheap in India this is very convent for the end customer to use the service.
Our system would allow the brand inspector to verify his product on a retail shop floor.If the brand find the product is not upto the mark from his supplier walking on the retail shop floor and using the same 16 digit number with an additional password the brand can find additional details that the brand has provided at the time of ordering the product such as the vendor who has ordered and the factory that these goods have been dispatched. This facility would not mark the number as a used number.
Our brand security would not just work in India it can work in any country (but the laws regarding the sms have to be studied) but for making it work in other countries the brand would have get a mobile number from that country they would have to insure the cost of the response mobile number setup and the cost of sending the sms back to the customer, and maintaining the system working.
Concluding it can provide utmost security to a brand especially lifesaving drugs whose duplication may cost life.
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